Help Center / Products

What is the difference between a label and a custom sticker?

A label tells people what something is: it goes on a jar, box or bottle, usually in a simple shape, and often carries ingredients, a barcode or a batch number. A custom sticker is the item itself: something people peel off and put on a laptop, bottle or car. At Stickerine both are printed on waterproof, laminated vinyl.
Label jobIdentify a product on packaging
Sticker jobMerch, giveaway or decoration
Typical label shapeRectangle, circle, oval
Typical sticker shapeDie-cut to the artwork
Free digital proofYes, on every order

Design product labels →

The short version

LabelSticker
PurposeNames or describes a productIs the product, or a giveaway
Where it goesJars, boxes, bottles, bagsLaptops, bottles, cars, notebooks
ShapeUsually a simple shapeOften cut to the outline of the art
ContentBrand, ingredients, barcode, batchLogo, art, a message

Which should you order?

If the sticker goes on something you sell and tells the buyer what's inside, order custom labels. If people will collect it, hand it out or stick it on their own things, order stickers.

Same material, different job

We print both on laminated vinyl, so they hold up to water, handling and condensation. Every order gets a free digital proof before printing, so you can check the size, text and cut line first.

Related questions

Can a sticker be used as a product label?
Yes. A laminated vinyl sticker works as a product label on jars, bottles and boxes. Labels just tend to use simple shapes and carry product information.
Are your labels waterproof?
Yes. Labels and stickers are printed on laminated vinyl and are waterproof.

Last updated 2026-10-16. Reviewed by the Stickerine production team, Name Badges, LLC, Greenville, SC.

Keep reading

Still need a human?

Monday to Friday, 9 AM to 5 PM Eastern. Call (800) 243-9227 or email hello@stickerine.com.