What stickers should a band or artist order for merch?
Print one logo die-cut at 3x3 inches deep rather than many designs shallow. 500 pieces costs $231, about 46 cents each, and sells at $3 to $5. Add a 2x2 inch giveaway sticker at $152 for 500 for tour flyers and mail orders, and consider holographic for one hero design.
| Merch table best seller | 3x3 in die-cut |
|---|---|
| 500 x 3x3 in | $231 ($0.46 each) |
| Giveaway size | 2x2 in, $152 per 500 |
| Typical retail | $3-$5 for a 3 in sticker |
| Order ahead | 3 weeks before a tour date |
Deep, not wide
Two designs at 500 pieces beats eight designs at 100. The per-sticker price at 500 is roughly half the 100-piece price, and at a table people buy the logo far more than the deep-cut art.
The three you need
- Logo die-cut, 3x3 in. The seller. $231 for 500.
- Small giveaway, 2x2 in. Goes into every mail order and gets handed out at the door. $152 for 500.
- One hero design, holographic. Holographic material carries an upcharge but supports a higher price at the table and photographs well online.
Quantity and cost
| Quantity, 3x3 in | Total | Per sticker |
|---|---|---|
| 100 | $94 | $0.94 |
| 250 | $153 | $0.61 |
| 500 | $231 | $0.46 |
| 1,000 | $372 | $0.37 |
Artwork notes for album and tour art
- Dark artwork needs a light rim or a die-cut outline, or the sticker disappears against a black laptop lid.
- Fine line work below about 1 pt gets lost at 2 inches. Size up or simplify.
- Text should sit at least 0.125 in inside the cut edge so a 1 mm cut drift never clips a letter.
Timing a tour
Standard production is 3 to 5 business days after proof approval, plus transit. Order at least three weeks before the first date; rush production of 1 to 2 business days is available at 25% more if the date got away from you.
Related questions
- How many stickers should a band print for a tour?
- 500 of the main logo design is the usual sweet spot, plus 500 small giveaway stickers for mail orders and door handouts.
- What do stickers sell for at a merch table?
- Most artists sell a 3 inch sticker for $3 to $5, and $1 to $2 more for holographic.
- How far ahead should I order merch stickers?
- Three weeks before the date. Production is 3 to 5 business days plus transit, and rush is available at 25% more.