Can sticker drops pay for themselves?

Calculate your break-even point

Total run cost includes printing, shipping, any taxes you bear, artwork and display costs. Include the cost of free giveaway stock too.

Net contribution per sale = selling price minus per-sale fees, packaging and any other variable selling costs. Use consistent tax treatment and do not count tax you collect for remittance as income.

Break-even stickers sold = total run cost divided by net contribution per sale, rounded up. Do not subtract printing twice if you already included it in total run cost. If contribution is zero or negative, sticker sales cannot recover the run's cost under those assumptions.

Check your sale stock

Subtract planned giveaway stickers from the run. If break-even sales exceed remaining stock, sticker sales alone cannot cover the run. Keep your starting run small enough to test demand.

Measure what happened

Record giveaways, paid sales, leftover stock and costs. Keep sticker revenue separate from drink or merchandise revenue. A sticker drop may support customer engagement, but do not treat an unmeasured increase in visits as profit.

Choose your actual size and quantity on the sticker drop page to see current pricing before planning your run.