How often should a business do a sticker drop?
Most businesses do one or two sticker drops a month. Once a month is easy to manage and feels special. Twice a month, for example the first and third Wednesday, gives regulars a reason to visit every couple of weeks. Whatever you choose, keep the days fixed so customers can plan around them.
Once a month
Easy to plan, and each design feels like an event.
Twice a month
Works well for busy cafés with lots of regulars.
Keep it consistent
Changing days confuses people. A fixed sticker drop schedule is what builds the habit.
Related questions
- Do I get a proof before printing?
- Yes. Every Stickerine order gets a free digital proof, and nothing prints until you approve it.