What should I charge for stickers at my merch table?
Most artists sell a 3x3 in die-cut sticker for $3 to $5 and a 4x4 for $5 to $7 at a merch table. At Stickerine a 3x3 costs $0.40 each at 1,000 pieces and $0.49 at 500, so a $4 price point returns roughly 90% gross margin. Holographic adds 22% to cost and typically supports a $1 to $2 higher retail price.
| 3x3 cost at 500 | $0.49 each ($245 total) |
|---|---|
| 3x3 cost at 1,000 | $0.40 each ($395 total) |
| Common retail price | $3-$5 for a 3in sticker |
| Holographic upcharge | +22% on cost |
Start from your real per-sticker cost
Price your run first, then set retail. Current Stickerine die-cut pricing on 3 mil white vinyl with laminate, verified 24 August 2026:
| Size | 50 | 100 | 250 | 500 | 1,000 |
|---|---|---|---|---|---|
| 2x2 in | $1.30 ea | $0.79 ea | $0.46 ea | $0.32 ea | $0.25 ea |
| 3x3 in | $1.56 ea | $1.02 ea | $0.66 ea | $0.49 ea | $0.40 ea |
| 4x4 in | $1.88 ea | $1.30 ea | $0.90 ea | $0.70 ea | $0.58 ea |
What artists actually charge
- 2in sticker: $2-$3
- 3in sticker: $3-$5 (the standard artist alley price)
- 4in sticker: $5-$7
- Holographic or glitter of the same size: $1-$2 more
- 3-sticker bundle: $10 is the classic bundle that lifts average order value
The margin math
A 3x3 at 500 pieces costs $0.49. Sell at $4 and you keep $3.51 per sticker, about 88% gross margin. That 500-piece run costs $245 and grosses $2,000 if it sells through. At 1,000 pieces the cost drops to $0.40 each, so the same $4 price returns 90%.
Practical advice for a weekend table
- Print your two or three proven designs deep rather than ten designs shallow. Volume pricing is the biggest lever you have.
- Bring change for $5 bills, or price at round numbers so card transactions stay simple.
- Holographic sells. It carries a 22% cost increase and usually a 25-50% price increase.
- Order at least three weeks before the con. Standard production is 3-5 business days plus transit; rush is available for 25% more.
Related questions
- How many stickers should I bring to a convention?
- A common planning number for a first artist alley table is 50 to 100 pieces per design across three to five designs. Track sell-through per design and print the winners deeper next time.
- Is holographic worth the upcharge for merch?
- Usually yes. Holographic film adds 22% to your Stickerine cost but most artists price it $1-$2 above their standard stickers, so the margin per unit goes up, not down.