What should I charge for stickers at my merch table?
Most artists sell a 3x3 in die-cut sticker for $3 to $5 and a 4x4 for $5 to $7 at a merch table. At Stickerine a 3x3 costs $0.37 each at 1,000 pieces and $0.46 at 500, so a $4 price point returns roughly 90% gross margin. Holographic adds about 30% to cost and typically supports a $1 to $2 higher retail price.
| 3x3 cost at 500 | $0.46 each ($231 total) |
|---|---|
| 3x3 cost at 1,000 | $0.37 each ($372 total) |
| Common retail price | $3-$5 for a 3in sticker |
| Holographic upcharge | about +30% on cost |
Start from your real per-sticker cost
Price your run first, then set retail. Current Stickerine die-cut pricing on 3 mil white vinyl with laminate, verified 9 September 2026:
| Size | 50 | 100 | 250 | 500 | 1,000 |
|---|---|---|---|---|---|
| 2x2 in | $1.20 ea | $0.73 ea | $0.43 ea | $0.30 ea | $0.23 ea |
| 3x3 in | $1.44 ea | $0.94 ea | $0.61 ea | $0.46 ea | $0.37 ea |
| 4x4 in | $1.74 ea | $1.20 ea | $0.84 ea | $0.66 ea | $0.55 ea |
What artists actually charge
- 2in sticker: $2-$3
- 3in sticker: $3-$5 (the standard artist alley price)
- 4in sticker: $5-$7
- Holographic or glitter of the same size: $1-$2 more
- 3-sticker bundle: $10 is the classic bundle that lifts average order value
The margin math
A 3x3 at 500 pieces costs $0.46. Sell at $4 and you keep $3.54 per sticker, about 89% gross margin. That 500-piece run costs $231 and grosses $2,000 if it sells through. At 1,000 pieces the cost drops to $0.37 each, so the same $4 price returns 91%.
> Gross margin here counts print cost only, and assumes full sell-through. Table fees, travel, packaging and card processing come out of it. This is illustrative math, not an earnings guarantee.
Practical advice for a weekend table
- Print your two or three proven designs deep rather than ten designs shallow. Volume pricing is the biggest lever you have.
- Bring change for $5 bills, or price at round numbers so card transactions stay simple.
- Holographic sells. It carries roughly a 30% cost increase and usually a 25-50% price increase.
- Order at least three weeks before the con. Standard production is 5-7 business days plus transit; rush is available for 25% more.
Related questions
- How many stickers should I bring to a convention?
- A common planning number for a first artist alley table is 50 to 100 pieces per design across three to five designs. Track sell-through per design and print the winners deeper next time.
- Is holographic worth the upcharge for merch?
- Usually yes. Holographic film adds 22% to your Stickerine cost but most artists price it $1-$2 above their standard stickers, so the margin per unit goes up, not down.