How much profit can you make selling stickers?
Sticker margins are high because print cost is low. A 3x3 in die-cut sticker costs $0.49 each at 500 pieces and $0.40 at 1,000 from Stickerine, while typical retail is $3 to $5, so gross margin runs 85% to 90%. A $245 run of 500 breaks even after roughly 62 sales at $4 each.
| Typical gross margin | 85-90% at $3-$5 retail |
|---|---|
| Break-even on a $245 run | ~62 stickers at $4 |
| Reseller discount program | Available on volume |
| Minimum order | 25 pieces |
The formula
`text
Gross margin % = (retail price - per-sticker cost) / retail price
Break-even units = total run cost / retail price
`
Worked example, 3x3 die-cut
| Quantity | Run cost | Per sticker | Retail $4 margin | Break-even units |
|---|---|---|---|---|
| 100 | $102 | $1.02 | 75% | 26 |
| 250 | $165 | $0.66 | 84% | 42 |
| 500 | $245 | $0.49 | 88% | 62 |
| 1,000 | $395 | $0.40 | 90% | 99 |
Verified 24 August 2026 on Stickerine live pricing.
Where sticker sellers actually lose money
- Printing too many designs shallow. Ten designs at 50 each costs far more per unit than three designs at 250.
- Underpricing holographic. It costs 22% more to make and sells for 25-50% more. Charge for it.
- Shipping. If you sell online, build shipping into price or set a free-shipping threshold; a $4 sticker mailed for $1.20 is a different business.
- Dead inventory. Track sell-through per design before reordering.
If you resell at volume
Stickerine runs a reseller program with blind shipping, so packages go out with no Stickerine branding. That lets print shops, agencies and merch brands resell without exposing the supplier.
Related questions
- What is a normal markup on stickers?
- 5x to 10x the print cost is normal for retail stickers. At $0.40 to $0.50 per unit cost, a $3 to $5 retail price is standard and holds up at conventions, online shops and retail counters.
- Can I get better pricing if I resell?
- Yes. Stickerine has a reseller program with volume pricing and blind shipping so your customer never sees our name on the package.