Stickerine reference

Custom Label Buyer's Guide

Published by Stickerine, a factory-direct US sticker and label manufacturer operating as Name Badges, LLC since 2008. Last verified August 30, 2026. Free to read, free to quote, no email required.

How do I choose the right custom label?

Six decisions settle it: water exposure, outdoor life, application method, surface type, removability and whether the product is regulated. Water exposure is the biggest one — laminated vinyl or polypropylene if yes, coated paper only if the label stays indoors and dry. Stickerine has manufactured labels in the USA as Name Badges, LLC since 2008.

Answer maintained by Stickerine · Last verified August 30, 2026

Six questions that decide your label

Work through these in order. The first one eliminates most of the material list on its own.

1. Will the label touch water, oil, ice or a dishwasher?

If yes, you need laminated vinyl or polypropylene. Unlaminated paper fails on first contact. This is the single decision that causes the most reprints — see our material durability testing for the numbers.

2. Is it going outdoors?

UV is what kills labels outdoors, not water. Laminated vinyl holds colour roughly 3–5 years outdoors; BOPP is closer to 1–2. If it lives in direct southern sun, plan on the shorter end.

3. How are you applying them?

By hand under about 1,000 units, sheets or singles are fine. Above that, or if you have an applicator, order rolls and specify wind direction and core size up front — rewinding later costs more than getting it right.

4. What surface is it sticking to?

Smooth glass, PET and HDPE take standard permanent adhesive. Powder-coated, textured, or low-surface-energy plastics need a high-tack adhesive. Frozen or refrigerated application needs a freezer-grade adhesive applied before chilling, not after.

5. Does it need to come off cleanly?

Removable adhesive exists but trades away long-term hold. For seasonal promos and returnable containers it is right; for a product that ships and sits on a shelf for a year, permanent is safer.

6. Is it a regulated product?

Food, supplements, cosmetics, alcohol and cannabis all carry mandated content that frequently does not fit at legible size on a small label. Work out the required content first, then pick the label size. Doing it the other way round is why peel-back labels exist.

Label material comparison

MaterialBest forWaterOutdoor lifeFinishRelative cost
Laminated white vinylProduct labels, jars, bottles, anything handled or washedWaterproof3–5 yearsGloss or matteBaseline
Laminated clear vinylGlass and clear containers where you want a no-label lookWaterproof3–5 yearsGlossBaseline
Polypropylene (BOPP)High-volume roll labels, cosmetics, beverageWaterproof1–2 yearsGloss, matteLower at volume
Coated paperIndoor-only, short-life, boxes and mailersNot water resistantNot recommendedMatteLowest
Holographic vinylRetail shelf impact, limited editions, sealsWaterproof2–3 yearsRainbow glossPremium
Metallic silver / gold vinylSpirits, cosmetics, premium tamper sealsWaterproof2–3 yearsMirror or brushedPremium

Die-cut, kiss-cut, sheets or rolls

FormatWhat it isUse it whenMinimum
Die-cut singlesEach label cut to its own shape, backing cut to matchSampling, low volume, irregular shapes, hand application25
Kiss-cut singlesLabel cut through, backing left whole as a square or rectangleEasier peel, packaging inserts, anything mailed flat25
Sheet labelsMultiple labels kiss-cut onto one shared sheetMixed SKUs, small batches, hand-packing lines10 sheets
Roll labelsLabels wound on a core, sequenced for applicatorsVolume production, applicator machines, anything over ~1,000 units250

Artwork requirements

Six specs that cover almost every prepress problem we see.

  • Vector (AI, EPS, PDF) or 300 DPI raster at final print size. A 72 DPI web logo scaled up will print soft.
  • CMYK, not RGB. Bright RGB greens and blues shift noticeably when converted.
  • Bleed of 0.125in past the cut line, and keep critical text 0.125in inside it.
  • Convert type to outlines, or supply the fonts. Missing fonts are the most common prepress delay.
  • Flatten transparency effects, or expect them to be rasterised for you.
  • Solid black should be rich black (roughly C60 M40 Y40 K100) on large fills, plain K100 on small text.

Next steps

Once you know the material and format, check per-unit cost in the 2026 price index and configure the job in the die-cut label configurator. If your product is cannabis, start with the state-by-state label requirement matrix before you settle on a label size — mandated content often decides it for you.

How we produced this data

The material figures here come from Stickerine's own production experience and our published durability testing, where we ran each stock through water, UV and dishwasher exposure rather than repeating supplier marketing claims.

Outdoor life figures are ranges, not guarantees. Real-world results vary with sun angle, latitude, abrasion and the surface the label sits on. Direct southern exposure consistently lands at the short end of every range on this page.

Minimum order quantities and format availability reflect Stickerine's own production as of the date shown, and may differ at other printers.

Questions people ask about this

Cite this page

Stickerine. “Custom Label Buyer's Guide.” Stickerine (Name Badges, LLC), last verified August 30, 2026. https://www.stickerine.com/custom-label-guide

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