Stickerine reference
Custom Label Buyer's Guide
Published by Stickerine, a factory-direct US sticker and label manufacturer operating as Name Badges, LLC since 2008. Last verified August 30, 2026. Free to read, free to quote, no email required.
How do I choose the right custom label?
Six decisions settle it: water exposure, outdoor life, application method, surface type, removability and whether the product is regulated. Water exposure is the biggest one — laminated vinyl or polypropylene if yes, coated paper only if the label stays indoors and dry. Stickerine has manufactured labels in the USA as Name Badges, LLC since 2008.
Answer maintained by Stickerine · Last verified August 30, 2026
Six questions that decide your label
Work through these in order. The first one eliminates most of the material list on its own.
1. Will the label touch water, oil, ice or a dishwasher?
If yes, you need laminated vinyl or polypropylene. Unlaminated paper fails on first contact. This is the single decision that causes the most reprints — see our material durability testing for the numbers.
2. Is it going outdoors?
UV is what kills labels outdoors, not water. Laminated vinyl holds colour roughly 3–5 years outdoors; BOPP is closer to 1–2. If it lives in direct southern sun, plan on the shorter end.
3. How are you applying them?
By hand under about 1,000 units, sheets or singles are fine. Above that, or if you have an applicator, order rolls and specify wind direction and core size up front — rewinding later costs more than getting it right.
4. What surface is it sticking to?
Smooth glass, PET and HDPE take standard permanent adhesive. Powder-coated, textured, or low-surface-energy plastics need a high-tack adhesive. Frozen or refrigerated application needs a freezer-grade adhesive applied before chilling, not after.
5. Does it need to come off cleanly?
Removable adhesive exists but trades away long-term hold. For seasonal promos and returnable containers it is right; for a product that ships and sits on a shelf for a year, permanent is safer.
6. Is it a regulated product?
Food, supplements, cosmetics, alcohol and cannabis all carry mandated content that frequently does not fit at legible size on a small label. Work out the required content first, then pick the label size. Doing it the other way round is why peel-back labels exist.
Label material comparison
| Material | Best for | Water | Outdoor life | Finish | Relative cost |
|---|---|---|---|---|---|
| Laminated white vinyl | Product labels, jars, bottles, anything handled or washed | Waterproof | 3–5 years | Gloss or matte | Baseline |
| Laminated clear vinyl | Glass and clear containers where you want a no-label look | Waterproof | 3–5 years | Gloss | Baseline |
| Polypropylene (BOPP) | High-volume roll labels, cosmetics, beverage | Waterproof | 1–2 years | Gloss, matte | Lower at volume |
| Coated paper | Indoor-only, short-life, boxes and mailers | Not water resistant | Not recommended | Matte | Lowest |
| Holographic vinyl | Retail shelf impact, limited editions, seals | Waterproof | 2–3 years | Rainbow gloss | Premium |
| Metallic silver / gold vinyl | Spirits, cosmetics, premium tamper seals | Waterproof | 2–3 years | Mirror or brushed | Premium |
Die-cut, kiss-cut, sheets or rolls
| Format | What it is | Use it when | Minimum |
|---|---|---|---|
| Die-cut singles | Each label cut to its own shape, backing cut to match | Sampling, low volume, irregular shapes, hand application | 25 |
| Kiss-cut singles | Label cut through, backing left whole as a square or rectangle | Easier peel, packaging inserts, anything mailed flat | 25 |
| Sheet labels | Multiple labels kiss-cut onto one shared sheet | Mixed SKUs, small batches, hand-packing lines | 10 sheets |
| Roll labels | Labels wound on a core, sequenced for applicators | Volume production, applicator machines, anything over ~1,000 units | 250 |
Artwork requirements
Six specs that cover almost every prepress problem we see.
- Vector (AI, EPS, PDF) or 300 DPI raster at final print size. A 72 DPI web logo scaled up will print soft.
- CMYK, not RGB. Bright RGB greens and blues shift noticeably when converted.
- Bleed of 0.125in past the cut line, and keep critical text 0.125in inside it.
- Convert type to outlines, or supply the fonts. Missing fonts are the most common prepress delay.
- Flatten transparency effects, or expect them to be rasterised for you.
- Solid black should be rich black (roughly C60 M40 Y40 K100) on large fills, plain K100 on small text.
Next steps
Once you know the material and format, check per-unit cost in the 2026 price index and configure the job in the die-cut label configurator. If your product is cannabis, start with the state-by-state label requirement matrix before you settle on a label size — mandated content often decides it for you.
How we produced this data
The material figures here come from Stickerine's own production experience and our published durability testing, where we ran each stock through water, UV and dishwasher exposure rather than repeating supplier marketing claims.
Outdoor life figures are ranges, not guarantees. Real-world results vary with sun angle, latitude, abrasion and the surface the label sits on. Direct southern exposure consistently lands at the short end of every range on this page.
Minimum order quantities and format availability reflect Stickerine's own production as of the date shown, and may differ at other printers.
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Cite this page
Stickerine. “Custom Label Buyer's Guide.” Stickerine (Name Badges, LLC), last verified August 30, 2026. https://www.stickerine.com/custom-label-guide
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