How Custom Stickers Are Actually Printed: Factory Direct vs. Broker

By Stickerine Team 5 min read buyers-guide

How Custom Stickers Are Actually Printed: Factory Direct vs. Broker

When you order custom stickers online, you probably assume the company you're buying from is the one printing your stickers. In many cases, that's not true.

The Two Business Models

Sticker Brokers

Many popular sticker companies operate as brokers. They accept your order online, then route it to one of several third-party printing facilities. The actual printer varies based on capacity, location, and order volume. This means:

- Different equipment handles different orders

- Quality can vary between batches

- The company has limited control over the final product